Need of the hour is a Social Media Content Calendar
What happens when we miss to feed in an important event?Or even worse when we do a repeated post and make our feeds monotonous?
We regret but cannot change what’s done because whats done on Social Media is done! ForEVERRRR..
For this reason you should plan your CONTENT CALENDAR. So that you are always ahead of time and you do not end up doing deadlines before the Diwali to feed your pages. None of us want it. Do we?
Content Calendar helps in the following ways:
1.Organization
It helps in organising your content in the manner that you can plan your feeds way in advance. You will get enough time before any event to go live with your feed hence any chance of duplication or missing an event or any other confusion is omitted. Moreover this calendar keeps everyone on the team pre-informed on the updates of all the posts.
2.Divide Time and Responsibilities
With the calendar in hand you can divide the tasks in a much neater way and also keep a check on it. Allotment of content becomes very easy in different departments and can be segregated easily with specific timelines for individuals. Hence no one is over burdened with workload.
3.Improves posting consistency
One of the keys to success in the social media world is consistency. Growing an audience is not as simple as posting when you feel like. Consistent ,non-repetetive and event specific posts gives you a better chance to get to your target audience.
4.Create higher quality content
When the content is organized and the team knows exactly what is expected out of them then chances are that through a surge of ideas you could end up with higher quality content.Quality content requires a level of preparation and effort.Randomly picked topics that dont resonate with audience can reduce the engagement.Hence a planned calendar will help you avoid such mistakes.
5.Keep track of your performance
When you are working on your performance metric then this calendar comes very handy.You will know exactly what triggered the audience reactions and when the feeds did not land up in time. By reforming your startergies you will be able to perform better the next time.
Conclusion
As we all know Social Media is all about content but something that is worth noting is that timing of the content is equally important. Braintstorming ideas one day and posting witout stratergies will land you no where. There are number of calendars available online but I would suggest use Meta Business Suite for planning and organizing the content as it gives a very easy solution.
